By Jason Becker, PGA
Co-Founder and CEO
Golf Life Navigators
Hello and welcome to September! We’re just four short months away from the start of a New Year and the 2019 season in the Sun Belt.
Last month, we were busy with our LinkedIn posts in an effort to continually educate the industry on a quick stat or two that you might be able to use for your next Board meeting. Here are the Top-3 posts, which generated more than 8,000 opens by industry leaders just like you. Enjoy!
Men vs. Women and their expectations for the PERFECT private club to join in the Sun Belt.
Have you ever drilled down the two genders to see what factors mean more to Her and Him? Well, if you haven’t, here’s a glimpse of some great data we’re studying at Golf Life Navigators!
First, Women are searching for a club with the intention of enhanced opportunities for Physical Activity…ranking this much higher than Men.
Second, the Financial Investment into the club is VERY important to Women, more so then Men.
Finally, if you’re trying to balance the club presentation to both Husband and Wife, just know that He finds “Rest & Relaxation” and “High Levels of Service” much more important than She does.
Palm Beach vs. Scottsdale…two totally different segments of the country, demographics of people and terrain, yet these two golf mecca’s SHARE a common thread….and, it isn’t GOLF!
Did you know that in a recent motivation study of buyers who are considering each market, both groups agreed on the same Top-5 factors that are driving their decision?
1.) A Friendly Culture of People
2.) Quality of the Club
3.) Golf Amenities
4.) Weather in the Area, and
5.) Beauty of Landscaping.
The moral of the story…although separated by a couple thousand miles, consumers look at both markets the same and golf itself is NOT at the top of the list.
Do future golf members find value in the club’s Health/Wellness operation? You BET they do!
In fact, 55% of prospective golf members say the club’s Wellness programs will be the deciding factor as to which club they join. Moreover, 36% of buyers say that if the club had a Massage component, they would be THRILLED and would value that club quite HIGHER compared to others.
So, if your club has a Massage component as part of the Wellness operation, be sure to mention it…buyers LOVE the idea of having this amenity at their future Sun Belt club.