What Your Website Says to Prospective Members
If it’s true that first impressions mean everything, your website often is your club’s first impression. So, ask yourself, what does your website say to prospective club members? Keep in mind that once prospective members visit a few clubs, the collateral material you gave them and your website are the only tangible things they have to help them make a decision on which club to join.
To help ensure your website provides a strong impression to those prospective members, I would like to review a few key areas for you to consider during your next marketing meeting.