Photography on Your Website
When was the last time your club hired a photographer to capture new and exciting photos? And I don’t just mean photos of the 18th fairway at 6:45 a.m., with dew and a sunrise. You need to think about people! When was the last time you hired a real photographer to capture your members having fun at a big club tournament? If you did, is it reflected on the website?
Faces engage the viewer to feel something. Sure, an empty fairway gives that relaxed feel, which is great. But what about the fun and excitement that really make your club special. According to the data from the more than 7,000 avid golfers who have completed our ProGuide3, we know that Beauty of Landscaping, Friendly Culture, and Social Interaction rank high among the internal and external factors of prospective members’ dream clubs.
Here’s a Project to Consider: Gather a focus group of members and ask them what’s their favorite aspect of your club. If they say “social,” then get social photos. If they say “staff,” get staff photos. I think you can see where I’m going with this.
And get action photos! Hey, think about golf photography from the early days – four guys standing around in a suit looking stiff and stoic. It makes you think that they didn’t have fun and everything was extremely serious. So, when you go to take your staff photos, get fun staff photos!