Taking into consideration the importance of social expectations for consumers, we’ve been able to customize our algorithm to give added weight to these social factors. At the end of the day, we all have 18 holes and tennis courts so our engineers took the ProGuide³ to the next level, where true match-making can begin — and, not only provide a prospective member but a future loyal member.
Here you will find a generous sample size of over 2,100 buyers coming into the marketplace, their overall social expectations and/or social programming that they would like to learn or be a part of upon transition to the Sun Belt. This data is key for clubs that are experimenting with their messaging or brand appeal.
Perhaps a picture of some members “tasting wine” or taking in a “theater” production could help generate a few more prospective members that may not have considered your club in the past? I hope you find this data interesting and certainly encourage you to use it for your benefit when marketing all your club has to offer.