Unless you’ve been living under a rock or in the pump house off of hole No. 4, you’ve likely heard of Google Adwords. But, what is it and what does it do? Google Adwords is an advertising service provided by Google – basically, it’s your soap box of the 21st Century. Here you can quantify who you’re attracting, as well controlling where people are seeing your ads.
Why should your club use Google Adwords? The answer is simple – because the club next door is! Go ahead, right now, take a few moments and just type your club’s name into Google. Do you see other clubs coming up that have a small green “ad” box right beside it? Is it above your organic search list? Is it below, at the bottom of the page? If you’re seeing ads for nearby clubs, or even realtors, you need to get on Adwords today.
For example: Let’s say that someone in Ohio is sitting down at their computer and they “Google” your club’s name. The first few results (which may be ads) show up as Real Estate in [Your Clubs Name], more likely, it’s another club that shows up before your club. They have a better opportunity to get that prospect member before you even have a chance to talk to them. So, if you want to be the first person they talk to about your club, you need to be at the top of Google!
So how do you rank No. 1, and how much does this cost!
Well, after you create an account you will need to set up a search campaign. You will follow the step-by-step instructions on setting up your demographic, audience, keywords and budget.