Delete Your Social Media Accounts… Maybe…

Utilizing Social Media at a club is similar to carrying that golf ball retriever in your bag. Most of the time it’s just going to sit in your bag and take up space. But every so often you can pull a few extra “leads” out of the water, finding yourself thankful that you have it. And just like every club, social media can be used a lot or very little, depending on your club and how much water is out there.

Below you will find almost everything you need to know about social media for each type of club and an overall perspective of how you should use social media for your club.

What Do I Mean by Social Media?

First on the Tee, Facebook!

Yes, you probably need Facebook as just an extra billboard for your club. But, it could also work against you. I will touch on that later in this article.

Twitter and Instagram

What do your members say? Do they utilize Twitter and Instagram? If they do, and you have Facebook, you also should have a Twitter and Instagram page. Why? Because there’s the ability to link all three together. So, when you post on Facebook it automatically goes to both Twitter and Instagram.

Who is Your Audience on Social Media?

This is the first step in understanding what your purpose is in the social media world. Should your page be a private group, only for club members, or should your post about Mrs. Havercamp winning the 9-hole wine and dine and a photo be shared with the world? Depending on what’s important to the club, you may consider two pages – one for the membership, AND one for the public/prospect member.

Survey Your Membership! What is your membership culture? If your membership could care less about social media because you already send out emails, then don’t waste your time. It all has to do with your communication style for the membership.

But if your membership uses social media and your club promotes internal sales, tournaments or social events, I would say you need to have a Members-Only Page separate from what you want the public to see!

What To Post on Each Page

Members-Only Page

• Shop Sales
• Social Events
• Tournaments

Prospect Member Page

• Club Photos
• Tournament Photos
• Social Event Photos
• Giveaway Promotions
• Sale Promotions

Should You Have a Public Social Media by the Type of Club?

Invitation-Only Club – No Social Media. If your club prides itself on its privacy this is a big “no-no” to add club information for the world!

Private Club High Initiation – Ask Your Membership. These are their events and their photos. You must ask them about what you can post. If your purpose is to grow the membership, I would push your board to approve this ASAP.

Private Club Medium To Low Initiation – More than likely, yes! If your club is in this category you probably have a higher attrition rate, meaning you need to be bringing in as many leads as possible.

Bundled Club – I’d give it a hard YES! Also think about adding some real estate posts to your page to increase awareness. I doubt the real estate members would care if you shared their post. And, this will probably help that member sell their home quicker, which can be a plus!

Semi-Private Club – Yes, yes and yes! Anytime you are dealing with daily-fee golfers you need to be pushing YOUR deals. Don’t wait for a tee time company to sell your extra spots. Be Proactive and fill your course yourself!