Jason Becker, CEO of Golf Life Navigators Recognized as an industry influencer in BoardRoom Magazine
Simply put, an influencer is a person that influences another… they have the ability to influence potential buyers (or in the case of private clubs, members) by promoting or recommending certain services, items or actions.
“Distinguished influencers in the private club industry strive to improve a member experience at clubs. Clubs listen to these people. People who are advocators… for betterment of club members, and it’s important that we recognize their contributions,” explained John Fornaro, CEO and publisher of Boardroom magazine, and CEO of BoardRoom’s Distinguished Clubs.”
That’s because everyone that works in or is a vendor or represents an association in the private club industry, understands that the number one purpose is the happiness of the members at private clubs, because members ultimately pay for everything the clubs buy, including their member experience. Influencers affect purchasing decisions because of their knowledge, their panache, the authority they’ve developed and their relationships with a particular audience…in this case, a niche audience in the private club industry.
Influencers are also recognized by the number of people they influence…and the impact they have while working with their audiences.
“These influencers we meet here are focused on the private club industry. They’re consistent with their message but evolve (to meet and accept change) when need be,” Fornaro added.
“In many cases, influencers are not just association leaders or corporate giants. Often they’re individuals who have dedicated their working lives to the private club industry.
Jason Becker, CEO of Golf Life Navigators, Naples, FL
1) There are two important assets that GLN brings to the table: a) The industry’s only virtual marketplace to connect with prospective members who are seeking their ideal club membership and lifestyle, and b) a crystal ball of buying trends, data and analytics on what the future club member is saying today.
We understand and appreciate how imperative it is to not only create a pipeline of prospective members, but also to understand what the future golf member is looking for in their ideal club community.
2) Our goal in 2019 is to be one of the top influencers in the club industry for new member recruitment with the launch of our virtual marketplace.
Finally, we seek to become the premier influencer and “go-to” for boards across the country when it comes to analytics and trends needed to help with strategic planning and investing into the future of their club. A by-product of our marketplace, GLN’s data will completely transform the industry into data-driven thinking and directly affect member experience, satisfaction and loyalty.
3) We have taken a proactive approach to educate consumers on the dynamics of a private club. For instance, we have launched our podcast series called Private Clubs 101 along with writing timely editorial.
These educational opportunities not only teach consumers on how a private club operates, but it sets a level of understanding before that consumer becomes a member. We believe this educational effort will create a higher satisfaction level and lead to increased advocacy. We believe with certainty that owners are the best advocates for any business or industry.
Read the full article from BoardRoom Magazine here.
