Private Club Waitlists: Will Prospects Join or Move on?
By Jason Becker, CEO of Golf Life Navigators
Exactly one year ago, you could feel the energy shifting toward a potentially busy season for new golf membership sales across the Sunbelt. Consumers were antsy to break away from the COVID barriers and get outside, be active and just enjoy life. However, what we did not know was that golf was going to surge in popularity among beginners and the casual player. In addition, tens of thousands of prospective members on the fence for a club membership were going to swiftly move forward.
Over the past several months, there has been growing discussion of “waitlists” among club officials from across the country. This latest surge in private club demand has put a significant percentage of clubs at waitlist status – or at least – very close to it.
Club Benchmarking recently reported the following statistics: Most notably, 44% of private clubs (with a golf membership) now have a waitlist as of May 2021. This has increased almost 20% since May 2020. Below you will find a graphic provided by Club Benchmarking to show just how relevant waitlists have become across the initiation spectrum.