December 12, 2017
NAPLES, FLORIDA – Golf Life Navigators, founded in the summer of 2014 to fill a major void in the system by which Baby Boomers seek to discover, experience, and ultimately secure their ideal golf club community in Florida, has been named “New Product of the Year” by BoardRoom magazine, the official publication for the Association of Private Club Directors and the Distinguished Clubs. Boardroom’s prestigious “Excellence in Achievement” Awards are the only awards in the private club industry that recognize private clubs’ business partners.
Specifically, BoardRoom magazine has recognized Golf Life Navigators’ ProGuide³ questionnaire, the company’s proprietary, sophisticated algorithm that produces best-matched golf club communities based on the criteria of avid golfers. Since the free ProGuide³ became automated in early August, more than 1,700 qualified golf club consumers in targeted regions of the country have completed the questionnaire. That adds up to more than 4,000 immediate best matches that have led to more golf club members, increased demand and an expanding golf market in the Sunshine State.
Golf Life Navigators also has experienced a 500-percent increase in completion rates since the ProGuide³ became automated in August.
Furthermore, from the launch of the ProGuide³ in the summer of 2016, Golf Life Navigators’ clients have indicated a desired budget that cumulatively adds up to more than $47 million in club membership sales and more than $679 million in club real estate sales that would be realized at their time of transition to Florida.
“We are both honored and thrilled to be recognized by the industry’s leading publication with this remarkable award,” says PGA Professional Jason Becker, who started Golf Life Navigators with fellow PGA Professional Lynn Josephson. “The automation of the ProGuide³ has truly changed the landscape for the millions of consumers who are looking to make that transition to an ideal Florida golf club community.”
Becker, the CEO of Golf Life Navigators, explains that those qualified golf consumers who complete the ProGuide³, automatically receive up to six best-matched golf club communities in the state. With more than 600 private golf club communities in Florida, the ProGuide³ can save thousands of hours for golfers by asking them automated questions related to key areas such as location, budget, golfing habits, real estate and lifestyle.
“Our society is accustomed to completing a questionnaire like the ProGuide³,” says Becker. “That’s why we refer to it as ‘eHarmony Meets Zillow for Golf.’ That’s exactly what it is, and people obviously are relating to it in a big way.”
One of the major bi-products of the ProGuide³ is the unparalleled consumer data that is collected and reported for industry use. Earlier this month, Golf Life Navigators launched a weekly Consumer Buying Trends Dashboard for golf clubs throughout the state. The Dashboard incorporates nearly 300 data points and dozens of conversational pieces culled from the automated ProGuide³.
With more than 360,000 people moving to Florida each year, Golf Life Navigators has grown to become a trusted advisor through this unique, automated service.
“This award is important to us but, more importantly, it reflects that we are fulfilling our mission of making such an important decision in life less-stressful and, hopefully, enjoyable,” Becker says. “It’s really all about those qualified golf consumers using the automated ProGuide³ to discover, experience and secure their ideal Florida golf lifestyle.”
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