Find Your Healthy Lifestyle
Golf is important but consumers say their motivation to find a healthy lifestyle may rank higher than the golf course itself.
What is motivating you and your family to find a club community in the southern U.S.? Golf, weather, healthy living, business purposes?
Since you’re here with us at Golf Life Navigators then surely you are a golf enthusiast. But, did you know fellow GLN’ers have said that the “golf amenities” rank fourth in their hierarchy of importance for finding the perfect club? A “friendly club culture”, “weather” and “beauty of landscaping” make the top three.
The statistics above may or may not surprise you, but know we have watched the data closely over the past three years and are seeing a significant climb in consumer motivation vs. the health amenities at the club. Yes, golf is important but prospective members (like you) also say that “fitness” and “healthy living” are just as important – if not more important.
Here in GLN’s data center we can see significant trends that would indicate “a healthy lifestyle” will overtake the club’s golf operation in the next three to five years as it relates to importance, motivation to buy and overall need for consumers.
Here are a few key trends that have us confident in our assumption above:
- 53% of prospective golf members will base their decision of whether they will join a club based upon the health amenities. This is up 5% the past 18 months.
- Of those 53%, almost 80% say the most important health amenities are the club’s cardio equipment, weights, locker rooms, etc.
- Group fitness is also on the climb. Of 16 health-related amenities and operations, the opportunity to connect socializing and fitness is the fifth most important asset a club can have, according to prospective golf members.
- 89% of clubs in GLN’s marketplace have group fitness opportunities to utilize for members along with 47% reporting they have spa and massage services.
As you can see, health and wellness is important to today’s buyer – and the club industry is acting on the data. With millions of dollars in capital improvement plans underway, you can be assured that your future club will have great health and wellness amenities.
Chief Navigator Tip: Ask the right questions and make sure that your potential club has the vision (and capital) to grow its health programs. You will save time and a lot of unnecessary aggravation by gathering all the health related facts up front before investing into a club community.
To learn what questions to ask – or to find a specific health-related amenity – we encourage you to schedule a call with one of our local Navigators on the contact form here on this page. After all, we are the industry’s leading experts on connecting consumers to clubs. Be sure to take full advantage of our technology, data and transparency.
Enjoy the journey, you’ve earned it!