Welcome to Club Champion
Custom Golf Club Fittings
About Club Champion
Established in 2010, Club Champion has grown from a regional three-studio fitting business to a trusted golf club fitting expert with locations in every major golf market nationwide. Our Tour-level fittings were designed by Master Fitter and Builder Nick Sherburne, the company’s founder.
Nick found his way into golf club fitting in 1998 by helping out with club repairs and custom fitting at EJL Golf. With the advent of launch monitors, new shaft technology, grip updates and clubhead advancements, Nick shifted his mindset about fitting. No longer just an art, the science and technique of a proper fitting became a founding principle for the future of Club Champion.
Former CEO Joe Lee and former chairman Keith Bank partnered with Nick in 2010 to launch the budding brand. They saw potential in the idea that professional-level services were just as valuable to amateur players in the golf world — if we play the same equipment and wear the same clothing as the pros, we should be able to customize our game the same way as well. The business acumen of Joe and Keith combined with Nick’s passion and experience helped catapult the brand to the forefront of the fitting industry.
“We went from a Chicagoland staple to a flourishing brand because we saw the huge difference fitted equipment can make in a golfer’s game and we’re making that improvement available to everyone through our expansion to markets across the U.S.,” says Lee.
A decade later, Club Champion employs over 220 team members, including roughly 150 fitters nationwide. We’ve been featured in CNBC, Forbes, Sports Illustrated, Golf Digest, The Wall Street Journal, USA Today and more, and we are a perennial National Golf Foundation Top 100 company. We’re also a regular feature on Golf Digest’s semi-annual Top 100 fitter list, driven in part by the more than 100,000 fittings we complete per year.
Our story is still being written, as we have plans for further expansion both in the U.S. and internationally.
Products & Services at Club Champion
Custom Golf Club Fitting
Club Champion is the globe’s top club fitter, with more than 125 locations worldwide. Each cutting-edge studio offers industry-leading Master Fitters who fit and handcraft every club to your unique needs. Make breaking 100, 90, or 80 a reality with our unrivaled, comprehensive custom club fittings. We’re happy to fit your existing set or fit you for new clubs.
Cutting-Edge Tech For Cutting Strokes
At Club Champion, the kind of data that transforms your game is gleaned using the best tech in the industry. From the TrackMan Pro full-swing analysis to putter stroke measurement using SAM PuttLab, our tech-focused philosophy is laser-focused on one thing: making you better.
Customization Doesn’t End With Your Fitting
Club Champion offers additional customizations like stamping and paint fill to create a set that’s truly unique to you. Whether you want to stamp your favorite movie quote on your wedges or color-coordinate your clubs to match your favorite sports team, we’ve got you covered. See a Club Champion fitter for more information.
Trade-In and Trade Up
Club Champion and 2nd Swing have partnered up to help you sell your new and used clubs. And with the money you’ll make? We see a custom club fitting in your immediate future.
Club Champion Fitting Process
Custom Clubs For A Better Game
Our in-depth process starts in the fitting bay and ends with you shooting lower scores. Every step along the way was designed to match custom golf clubs to your individual swing.
1. SCHEDULE YOUR FITTING
We offer eight different golf club fitting options from a single club to the entire bag. Count on about an hour to fit a single club and up to four hours for an entire bag.
You can book online, over the phone or at your nearest location.
2. PREPARE FOR YOUR CLUB FITTING
Bring the golf clubs you’d like to work on. Also, remember to bring your shoes and glove.
Please arrive 10 minutes before your fitting so you have enough time to stretch and warm up.
3. MEET YOUR CERTIFIED CLUB FITTER
After introductions, you’ll fill out a player profile so your fitter has a thorough understanding of your playing history and goals. Next, they’ll explain what to expect from your custom club fitting. Then it’s time to take your game to the next level.
4. ANALYZE YOUR SWING AND PUTTING
Using technology that set the industry standards for swing and putting stroke analysis, your fitter will have you hit some balls using your current clubs. This creates a benchmark of how well they perform, which you can see for yourself on the computer.
5. CREATE AND HIT WITH YOUR IDEAL CLUBS
Armed with your swing and stroke data, you and your fitter will select from 65,000+ club combinations to create custom clubs that will maximize the effects of your hitting motion.
6. DECIDE AND BUY
At this point, you should have all the data you need to make an informed decision.
- Swing and ball flight analysis figures
- “Before” and “after” club performance numbers
- Detailed spec sheet of recommended clubs, shafts and grips
- Price quote with the costs of all components clearly spelled out
You are under no obligation to purchase. Choose as many or as few custom fitted clubs as you’d like; we can even make adjustments to your existing clubs if you prefer.
7. LET THE HAND-BUILDING BEGIN
The components you’ve selected are painstakingly assembled by hand in our facility by master builders with years of experience. Your custom clubs will be built to the tightest tolerances so that the club specifications determined in your golf club fitting end up in your bag. Custom touches you’ve specified are also incorporated during your build.
Book a Fitting at Club Champion
Level Up With The Club Champion Difference
Let some of the world’s best fitters, Tour-tested tech and 65,000+ club combinations do what no other custom golf club fitting does: lower your scores – and raise your level of pure golf enjoyment – instantly. That’s the Club Champion difference.
