FOR IMMEDIATE RELEASE
January 15, 2018
Naples, Florida – The power of the automated ProGuide3questionnaire, which was launched in August, drove Golf Life Navigators to exciting, new levels of acceptance among avid golfers looking to discover, experience, and ultimately secure their ideal Florida golf lifestyle in 2017. More than 2,400 players in targeted regions of the United States, completed the ProGuide3 last year, with 1,872 questionnaires submitted over the final five months of the year.
By comparison, only 360 ProGuide3s were completed in calendar year 2016.
The free ProGuide3 offers a less-stressful way to assist with one of life’s most important decisions. In completing the ProGuide3, interested golfers provide answers to critical areas of the search process, including golfing habits, location, budget, real estate, amenities, lifestyle and club culture. Typically, the ProGuide3 can be completed in about 11 minutes.
Once golfers submit their specific criteria, they are immediately best-matched with up to six Florida golf facilities. In 2017, this “eHarmony Meets Zillow for Golf” approach generated more than 7,000 best-matched clubs for those consumers interested in transitioning to private clubs and resorts in Florida.
Golf Life Navigators introduced the ProGuide3 questionnaire at the start of 2017, with company representatives “matching” consumers to clubs on an individual basis, until the proprietary technology became the standard in August.
“We knew there was a demand for our model, and people have embraced it since we automated the ProGuide3,”
“We knew there was a demand for our model, and people have embraced it since we automated the ProGuide3,” says Jason Becker, who with fellow PGA Professional Lynn Josephson, founded Golf Life Navigators in the summer of 2014.
Becker adds that 42 percent of those who have completed the automated questionnaire have indicated they are prepared to make the transition to Florida from between zero and 12 months.
“That’s particularly significant for the hundreds of clubs and resorts in Florida, who now know they have a large and growing number of avid golfers that are keen to move to Florida for the great golf and lifestyle we offer.”
Data derived from the completed ProGuide3s also highlight some potentially astounding figures related to club membership sales and club real estate sales. For example, there is a cumulative, desired budget of more than $51 million in club membership sales that would be realized by consumers who have completed a ProGuide3, at their time of their transition to Florida.
Furthermore, there is a staggering, cumulative, desired budget of more than $772 million in club real estate sales that would be realized by consumers who have completed a ProGuide3, at their time of their transition to Florida.